This post was written for and published by Nonprofit Pro. One of the first things I recommend when you’re starting to work on growing your monthly donor program is to create the “promises” you’ll make to the monthly donors when they join. What will you send them? How are you planning to recognize them? So let’s begin with the end in mind. Think through the thank you opportunities then decide what you’ll tell them and what you’ll keep as a...
At a recent webinar, two people asked me the question: How do I integrate monthly giving with my workplace giving campaign: those individuals who have designated us and we receive a small amount through their pay check every pay period. My answer is: If you’d like, you can recognize them as monthly donors and tell the donors this either upfront before they decide to support you through their pay check or you can tell them afterwards. BUT,...
As you’re wrapping up the year, consider starting the new year fresh with a bigger focus on monthly giving. You have nothing to lose and everything to gain! Is this you? You’ve just brought on a number of new donors. With Giving Tuesday, perhaps a few targeted crowd funding appeals, through your facebook donate button and of course directed to your site through your holiday appeal. Most of these donors could be and stay one-time...
Yes, it’s absolutely true. You really can generate new monthly donors by using direct mail. Just remember two things: 1. Ask the right donors 2. Ask the right way So who are the right donors, you might ask. They are donors who just gave! They can be existing donors, but even new donors who just gave for the first time. They are also donors who gave less than $100. They are not your big check writers. It’s crucial to get them to...
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