“If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl. But whatever you do, you have to keep moving forward.” — Martin Luther King, Jr. I love this quote because it’s so very true, especially when it comes to sustainers—no matter where you are in your monthly donor program. If you have a small number of them, you always want to be moving toward growing that number: to the next 50, to the next...
A colleague consultant asked me this question last week, and I was discussing this very same thing with another organization myself. Great timing! A nonprofit in the process of launching its monthly donor program has its annual gala coming up this spring. It’s a fancy event—heavy hors d’oeuvres, silent and live auction, including a “fund-a-need” focused on something they need for their program. Donors typically pay $100 to $150 for a...
This post was written for and first published on the Donor Perfect Blog In the recent Donor Perfect webinar Growing Your Monthly Donor Program Without Breaking the Bank, one of the attendees asked this question: what percentage of donors can I expect to give monthly? The answer is: It depends! I see organizations that have 5% of their donors give monthly, I also have clients who have 20 to 40% of their donors give monthly. The reality is that...
I hope you’re having a wonderful time this holiday season? I had some time to catch up on some reading, relax and I made my new year’s resolutions. One of those is to never stop learning. That’s why I have amazing news: One of my colleagues has put together a fabulous Fundraising Summit, that’s totally virtual and free. It’d held on January 5-9 and you can attend it simply by clicking here. You’ll see an...
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