If your answer is YES, I am serious about your recurring giving program, then you MUST: 1. Evaluate your current processes. 2. Project what you can expect, in terms of number of new recurring donors, existing, types of gifts and projected revenue. 3. Decide if you’ll be able to manage the processing in-house or if you should decide to outsource. This is the third in a series of blog posts addressing each and every one of these areas. In...
10 Tips to Awaken Sleeping Giants in your Donor Base: Monthly Donors
This was published as a guest post on Nonprofit Funderland 1. Commit. Building a monthly giving program takes time but it’s definitely a long term investment, not fast money! Crucial to do, but make sure everybody understands this. Most programs do break even in the first year but it depends on the media used. 2. Invest Time, Treasure and Talent. In the beginning, it may take some time and volunteer or staff time to set up the program, but it...
Sustainers are retainers
I just came back from a conference, attended by some 1,700 people and I’m so excited! There were 4 (yes, four) sessions on monthly giving aka sustainers!! More and more organizations are finding that ‘sustainers are retainers’. Thank you Dan Allenby for this great word cloud. Many donor base systems are adding monthly giving options to make your life as a fundraiser easier. And research is growing. For example:...
What does a historic building have to do with recurring giving?
Bon giorno, You may wonder, why I am writing about history all of a sudden? Because I just came back from a terrific but short trip to France and Italy… Something we’d planned for a while and it was finally happening! We saw where our World War II veterans stormed the Normandy beaches and helped liberate our European fellow men and women. And we saw so many amazing (and old) things, one can only be full of awe!! The most impressive...
Order the book
Order the first book
Monthly Giving Help Line
Contact Erica today!
