This post was prepared as a guest blog for Michael Rosen. How can Nana Murphy make you a better fundraising professional? This is a post based upon the session I attended at the recent AFP International conference in Boston. Thank you, Michael, for sharing this post with your audience. The session I attended was called: From Ireland with Love, presented by Denisa Casement, CFRE, Head of Fundraising, Merchants Quay Ireland, Dublin, Lisa...
Let me repeat that question again: Can you convert an angry donor to give monthly? YES, you can! And here’s why! A donor who is angry and picks up the phone, cares enough about your organization to let you know that something is bothering him or her. So, if you treat the donor the right way, you may be able to convert him or her to give monthly. Most donors call to complain about the number of times you send them something in the mail....
Yes, it’s absolutely true. You really can generate new monthly donors by using direct mail. Just remember two things: 1. Ask the right donors 2. Ask the right way So who are the right donors, you might ask. They are donors who just gave! They can be existing donors, but even new donors who just gave for the first time. They are also donors who gave less than $100. They are not your big check writers. It’s crucial to get them to...
Designed by Elegant Themes | Powered by WordPress
