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Home » Recurring Giving » New Donors Do Join Monthly Giving Programs! You should test it sometime!

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New Donors Do Join Monthly Giving Programs! You should test it sometime!

Posted on Apr 21, 2014 in Recurring Giving

Another Monthly Giving myth debunked

a guest post for Wild Woman Fundraising

Monthly Giving is probably the one fundraising program surrounded by the highest number of myths. All of these myths are used as reasons NOT to start…

Well, if it were my nonprofit organization, I’d RUN (not walk) to get started with monthly giving! The impact on retention is HUGE! And who doesn’t want to increase their retention rate?

So, if you’re still hesitating because of the many myths out there, just read this post as it’s yet another myth of monthly giving debunked!

Myth: You cannot convert new donors to join a monthly giving program

I’m sorry to say that this is not true!

Testimonials

Thank you for taking the time to lead the Monthly Giving webinar – great info and certainly something that we can implement at PCA to benefit our chapters across the country.

Scott Secules, Executive Director, PCA-North Texas

Your book does an excellent job of introducing face-to-face acquisitions, and does so within the context of overall monthly giving acquisitions – a point we strive to make when discussing face-to-face as a critical component of a spectrum of acquisition channels. You also do a great job of presenting the facts and dispelling some of the persistent myths that have obscured the channel for too many US charities. Thank you for your insight and clarity on the subject!

Thomas Jacobs, Appco

I wanted to let you know that we sent out a monthly donor acquisition email yesterday and within a few hours we received a recurring monthly gift of $100 = $1,200 per year. That gift alone was worth my organization’s investment in the Nonprofit Leadership Summit!

Kelsey DeWispelaere, CFRE

I wanted to drop you a note to thank you so much for the workshop helping organizations learn how to increase their monthly donor base. I found the content incredibly useful. Participating in the program and having access to your support and knowledge helped us to increase our monthly donor base by almost 50% and $26,500 per month. We also reached out and asked people in our community if they wanted to be a matching donor for the campaign. The response was truly, amazing. Our total inco… Read more

Lorraine Wilson

Nice job by you putting together a reality based, concise, and encouraging webinar. C.J. Mattia, Humane Society for Greater Nashua

C. J. Mattia, Humane Society for Greater Nashua

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