A Tribute to Geoff Biddle Who Quietly Provided Crucial Sustainer Payment Support
Last week, I heard some very shocking news. Geoff Biddle, CEO of Payment Solutions, 66, was found shot in his own home. I had known Geoff for many years. We always used to run into each other at fundraising conferences. I still remember Beverly Kempf introducing him to me as the person who was going to take over as she was getting ready to retire. Geoff was the kindest, pleasant, and most knowledgeable man. I had the opportunity to work with him and his colleagues at Payment Solutions for one of my clients. Geoff was passionate about...
read moreHow To Make Monthly Giving Easy In A Nutshell
Monthly giving is not hard. It doesn’t require much investment at all, and a little bit of time and effort go a long way. I hope this will help you change your mindset, and you’ll find that monthly giving truly is very easy. Why? Because you already have the tools in-house. Because you already have the channels. You are already sending letters, sending emails, using social media and you’re probably also making phone calls. All it takes is commitment. The commitment to start growing your monthly donors. The commitment to look at your...
read moreWake Up, Everybody!
Today I wanted to start your week off with a little music. It’s been a very loooooong year, and as many of you are about to wrap up your fiscal year, you might need some encouragement to keep pushing. Let me share with you one of my all-time favorite songs with you: “Wake Up Everybody.” I found it by accident. A few years ago, my husband and I attended a big local charity event. It was the No. 1 event to be seen at, held just before Memorial Day, and they always had two amazing bands. That year, one of the bands was Harold Melvin...
read moreIdentify Potential Monthly Donors Using Data
Donor data has always been important in raising funds for nonprofits. It’s literally your ‘gold.’ It provides you with everything you need to keep track of your donors and know most of what there is to know about them. Especially when it comes to outreach to potential monthly donors. Why is this helpful for outreach to potential monthly donors? For segmentation purposes, which then leads to personalization in email messaging and direct mail appeals. If your data is clean and correct, you can customize every single appeal to a donor. If the...
read moreWhat’s the Most Common Monthly Giving Program Mistake?
I was looking back at some questions posed in a webinar I presented recently, and this was one of them: “What’s the most common mistake you see is made when it comes to monthly giving?” Of course, I’d love to say that most of you are not making any mistakes, but that’s not totally true. After all, we learn from mistakes, and we can make it better. That’s what we must do every day. The biggest mistake I’ve seen when it comes to monthly giving is not asking. Granted, it’s not your fault when you are already wearing multiple hats. Especially...
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