Ease of Monthly Giving Key for Baby Boomers and Gen Xers
Every nonprofit wants to attract younger donors. That’s why it’s very exciting that monthly giving is so appealing to these younger donors. Why? Because they can support those organizations, they care about in a very easy way with a small amount that absolutely fits their budget. Easy and small are the key words here. Easy because they can make a gift from their credit card, their bank account, and more and more from their digital wallet like apple pay or google pay. I recently read this study from RKD, “The Nonprofit Marketer’s Guide...
read moreShould You Have a Donor Account for Monthly Gifts?
I love Next After and its tremendous research and experiments. Focused on online giving, donation pages and emails, Next After provides a lot to learn. If you know that the typical number of people who finish a gift is only 21%, that means 79% do not give, even though they go to your organization’s page to donate. Yet, you can do something about it, or, should I say, prevent that outcome. Recently, Next After — in collaboration with Fundraise Up — did a study on donation-page friction called, “The Donation Page Friction Study: A Look at How...
read moreWhy Recurring Giving Leads to Better Donor Retention
If you look at the most recent statistics on donor retention, the year 2020 was not great. One reason was that many organizations put a hold on asking for contributions in the first half of the year because they worried about donors not giving. Many continued to be reluctant well into the second half. Hence, many donors who gave in 2019, never gave in 2020. If you’re a nonprofit that lost donors due to a decrease in outreach, you now need to push hard to: Generate new donors to replace those who left to support other organizations. Try...
read moreDoes the Peanut Butter or Jelly Come First in Monthly Giving?
You probably have seen me quote Seth Godin before. His blogs inspire some of mine. It’s a short one so I’ll share his full post on “The Order of Operations” because it’s so important when it comes to monthly giving: “If you put the jelly on before the peanut butter, the sandwich will fail. “And if you try to spread the peanut butter on the plate and then add the bread, it will fail even worse. “Like so many things, the order is not optional. “And yet, we often do the least scary or easiest parts first, regardless...
read morePlan for Monthly Donors Helps You To Be Ready for the Unexpected
I’m very excited. Our 13-year-old grandson Kenan is coming to visit for a week. My husband has flown out to Charlotte, North Carolina, to pick him up and accompany him home next week — just to be safe. You probably know by now that I’m an avid planner and preparing for this coming week was no different. We sat down and mapped out plan A and B if something happened with the flights. Then we planned out what Kenan would be doing every day. My husband retired a few weeks ago, so he has some time to spend with him and do some grandfatherly...
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