Give Now, Pay Later
Recently, Cause Vox launched the 2021 Pledge Now, Pay Later Study. It was based upon an online survey amongst 400 American individuals, across a wide range of demographics, including age, education level and income. As you know, I love studies and statistics, especially pertaining to recurring gifts, so I was intrigued. Insight No. 1 of the study confirms why I am passionate about recurring gifts: “Donation installments would lead to increased donation size and frequency.” Sixty-three percent of the survey respondents would give higher...
read moreBook Review: ‘The Essence of Campaigning Fundraising’
When an international fundraising legend like Ken Burnett writes a book, I stand up and listen. And having met Ken personally at numerous international conferences, I’m proud to have a signed copy! This new book, “The Essence of Campaigning Fundraising” was published by the White Lion Press in June. It includes a cool-looking USB drive that includes the 52 exhibits and 199 web links to which the book refers. Proceeds will go to SOFII, a wonderful resource with lots of international examples of fundraising campaigns from all over the world....
read moreMonthly Giving So Easy Your Pet Could Do It
I must admit I didn’t totally come up with this line on my own. It’s based on an email from Chewy, the company that delivers my cat’s litter and food to my front door. No more carrying heavy bags home from the pet store. I love it. The subject line said: “Reorders so easy your pet could do it.” Our cat, Mientje, jumps on my computer table all the time. Maybe with a bit more training, he could definitely do it! And it made me think about monthly giving. Because it really is that easy. The donor signs up once and the gift just keeps on giving....
read moreDo You Need To Send Donors Monthly Receipts?
A fundraiser asked me this question: “Do you need to send monthly receipts to monthly donors?” My answer is: Ideally, no. There is no need to send monthly receipts to monthly donors. The ideal situation is that you send some other updates to them instead. That way it’s much less about the transaction and the value of the gift, but much more about how the monthly donor’s gifts are making a difference. I recommend sending one very clear thank-you letter by mail (even if you receive the donation online) to a new monthly donor when they join,...
read moreFundraising Book Review: ‘Green Green’
I love fundraising book recommendations and, as you probably know by now, I love reading (and writing) fundraising books. So here is a review of the book “Green Green,” published by Civil Sector Press, written by Canadian David Love, who has been raising funds for more than 51 years. Incredible! Congratulations! If you’ve been fundraising for a while, you may have come across David’s name or perhaps his daughter Jen Love of Agents of Good, an agency in Canada. While “Green Green” looks like it is a tiny book, its 141...
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