Don’t Ever Give Up on Monthly Giving Programs!
Last week, my husband and I took a trip, ultimately leading to visit our kids and grandkids. We flew to Norfolk, Virginia, and then drove down to Kitty Hawk, North Carolina, to visit the Wright Brothers National Memorial. My husband is a private general aviation pilot, so this national park was high on his bucket list, and it did not disappoint. The park ranger did a great job telling the Wright brothers’ story and the evolution of their courage and perseverance, teamwork, and process that led to the first flight. After four years of...
read moreEverything You Need to Know to Master Monthly Giving
Book Review by Jeff Brooks: Monthly Giving Made Easy by Erica Waasdorp I’ve been recruiting monthly donors for organizations for more than 30 years. I thought I was an old pro at it because I’ve found a whole lot of ways of telling donors that monthly giving is a great idea. Then people started asking me questions about monthly giving… How much should I ask donors to give monthly? Is $5 too little? Should I accept EFT? PayPal? Apple Pay? Should I have a separate donation page online for monthly gifts? What’s the best channel for recruiting...
read moreCreate a Magical Experience To Grow Recurring Donors
I’m an avid supporter and reader of SOFII, as it has some tremendous free stuff, like fundraising examples, articles and case studies from all over the world. I especially like the articles on retention, loyalty and, of course, recurring giving. Over my almost 30 years of fundraising, I’ve always been impressed by the many studies, especially those on donor loyalty, the donor experience and donor retention, done in the U.K. I recommend this series of articles by Roger Lawson, starting with: “Why It’s Key To Focus on Supporter...
read moreShouldn’t Giving Be All About the Donor?
I’m an avid scanner of mail samples. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice. Granted, you’re not going to get oodles and oodles of new monthly donors, but it’s a start at no extra cost. Recently I came across this example. I’ve blanked out the organization’s name as most of what they do is great, but I recommend one more final...
read moreAre you ready to take a Sustainer-Forward approach?
First, I’d love to give a huge shout-out to the DMAW as an organization that has had a Sustainer-Forward approach for years. The DMAW has offered special sustainer tracks during the Bridge conference, sustainer pre-Bridge workshops, then Sustainer Day, Sustainer World and now Sustainer Week, coming up the week of September 27th. If you’re looking to grow your sustainer program, this week is for you. Every day, attendees will hear real-life case studies and examples from organizations that have taken the sustainer-first or sustainer-forward...
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