Ask Donors To Consider a Recurring Donor Advised Fund Gift
Donor advised funds are all the craze lately. Now is the time to motivate those donors who want to optimize their tax deductions this year to consider a gift from their donor advised fund. Or, if they don’t have a donor advised fund set up yet, they may wish to consider it. Did you know that you can already set up a donor advised fund for $5,000 minimum? You don’t have to be a millionaire to start, but it’s a guaranteed tax deduction of $5,000 this year. But here’s the key. Donors can fund their donor advised fund but then not send any money...
read moreHow Greed Can Undermine Your Monthly Giving Program
Greedy? Who me? In a recent #monthlygiving post on the Moceanic members-only Facebook group, Julie Cooper posted this: “This afternoon I got a call from a well-known mega nonprofit to upgrade my giving to monthly. As typical, they hired a third-party fundraising company to solicit the donation. The very nice person on the other end of the call told me how wonderful I was and about the impact I’m making. All the things you’d expect. She told me the normal monthly program is $39 per month, but today they had a special offer for only $20/mo....
read morePush Through To Find the Next 100 Monthly Donors
Over the years, I’ve worked with nonprofits of all sizes — small, midsize, large — when it comes to monthly donors. A few of those smaller organizations started out earlier this year with 15 monthly donors. Now, a few months later, they are at 65 by introducing just a few additional ways to generate new monthly donors. An extra button and a small match made all the difference for one. A few emails and a message in the nonprofit’s newsletter made all the difference for another. So, is this where it ends? Well, yes, your program could stagnate...
read moreWhy Monthly Giving is Easy!
During the recent Virtual Summit for Nonprofit Changemakers , Ashton Rodenhiser did this wonderful visual overview of what I talked about for 45 minutes. Mind you, she had only heard me speak once before with a different monthly giving focus. It’s truly amazing how she can capture the essence of the session. If nothing else, print out this little graphic and put it on your bulletin board. It’s a quick overview of why and how easy monthly giving really can be. Easy for your donors. It’s donor-centric and donors want to help. The easier...
read moreWho Are the Quiet Leaders in Sustainer Giving?
What’s the first nonprofit you think of with a huge sustainer program? Did you guess your local public broadcasting station? Probably not. But yet, most public TV and radio stations are leading the pact when it comes to sustainer giving. They started asking for monthly gifts many years ago. If you look at the most recent Blackbaud Luminate online Benchmarks Report 2020, public broadcasting stations receive 52.6% of their online revenue from sustainer gifts (compared to an industry average of 9%). One explanation for this high percentage is...
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